L'OBSResearch in progress
"Radio 2.0 and the Youth. The chances of online radio as a catalyst for youth audience radio in the conventional broadcast"
2011-2013
Funding organisation: L'OBS
Main researcher(s): Maria Gutiérrez and Belén Monclús
This research embraces the area of the programming strategies and the synergies between the analogical broadcasting and the theme music websites, whose target is the youth population aged between 14 and 24 years old, which is the group who has suffered the severest audience decline and who traditionally have been the bridge to step into the general radio. Our work aims to seek answers for questions such as the adaptation policies focused on broadcasting and distribution patterns, the continuity between the radio schedule and cyber radio, as well as the managing of participation and interactivity with the audience, among many others.
"Informe sobre la Ràdio a Catalunya 2011"
2011-2012
Funding organisation: L'OBS
Coordinator(s): Josep Maria Martí and Belen Monclús
Fifth edition of the "Informe sobre la Ràdio a Catalunya" project, which updates data and information compiled in the previous volumes.
"Estudi sobre el Futur de la Radiodifusió Digital a Catalunya"
2008-2009
Funding organisation: Associació Catalana de Ràdio
Main researcher(s): Josep María Martí
This report aims to answer the expectations that digital radio media has created for the operatiors, becoming a sensibilization tool for the public Administration, in order to supply the suitable policies which must allow them to define a mid-term picture in order to have a clearer future for all the agents taking part in this industrial communication sector.
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